
Suara AlaM's
Whispers of God
Sound Artist
Identity Tags
Identity Tags
“Labels are for clothing, labels are not for people”
- Martina Navratilova -
“Silhouettes are reductions, and stereotypes are also reductions of actual human beings”
- Kara Walker -
“The whole idea of a stereotype is to simplify. Instead of going through the problem of all this great diversity - that it's this or maye that - you have just one large statement; it is this”
- Chinua Achebe -
“The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story
become the only story”
- Chimamaanda Ngozi Adichie -
“A stereotype may be negative or positive, but even positive stereotypes present two problems: they are cliches, and they present a human being as far more simple and uniform than any human being actually is”
- Nancy Kres -
“Individuality outruns all classification, yet we insist on classifying everyone we meet under some general head”
- William James -
Throughout our lives, people attach labels to us, and those labels reflect and affect how others think about our identities as well as how we think about ourselves. Labels are not always negative; they can reflect positive characteristics, set useful expectations, and provide meaningful goals in our lives. Often, however, the labels that we use to describe each other are the result of unfounded assumptions and stereotypes. We regularly apply labels to people whom we barely know or have never even met, and the same is done to us. Thus, for good or for bad, labels represent an influence on our identity that is often beyond our control (facinghistory.org)
Labels can shape expectations that are set for other people, creating stereotypes. These stereotypes can result in unrealistic expectations or expecting less from someone despite what they are capable of. It is a form of judgement. They stigmatise, exclude, polarise, pigeonhole, stereotype, and become self-fulfilling prophecies of high or low expectations.




The thoughts and labels that we have about ourselves and others affect directly our behaviors and the way that we communicate.
Disparaging labels reinforce a duality of inclusion and exclusion. This can accentuate a wavering self-esteem, which leads to comparison, the covering-up of deep vulnerabilities and more labelling to increase our sense of ‘Ok-ness’.
"When we label someone, in many ways they become 'dead' to us. We 'put them in a box'. Labels don't "breathe" or "change". We think we "know all about them" so we stop listening to them or asking them questions. Whether we see our label as negative… or positive!"
- Alan Sharland -
This cycle affects conscious communication and reduces tolerance and compassion for self and others. Labels limit understanding; they reduce a whole person to one word or phrase and eclipse the human being behind it. Many labels are often used without knowledge of what they actually mean, or why we are using them at that moment. Understanding what’s behind them can potentially make us more curious about their use, and increase mutual inclusion, understanding and compassion
With Identity Tags I want to make visible how limited this classifying, identifying, labeling, et cetera is. We seem to believe that we need to put everything in boxes to categorize, like organizing bills in the right folders, and that we help to get a clear picture in doing so. But the picture is incomplete: it has lost its detail and does not show the person as a whole realisticly. Life and human beings are just not that clear and simple like pieces of paper that need to be put in a specific order in a systematic way. We cannot tag, or color code with living beings that are so complex.
In modern times we seem to have become too busy with categorizing. Not only do we test our children with standardized forms in school; we identify psychological problems with standardized scoring tests and categorize them in a classification system without seeing beyond that system and without a more holistic approach. Doctors always want to do standardized blood tests first with every physical problem you have; and when the result is not identifying an abnormality in a category that has fixed limits that apply apparently to everyone; you are considered to be healthy and labeled as a person who has mental issues instead. Now with the pandemic we have become a test society where you first have to let put cotton up your nose before you are allowed to participate in society. We want to test and identify the sick and the healthy people and separate them. We get color coded as individuals, but also as a group, state or country.
I used a normal picture of myself and divided that up into squares. Then I looked at which color predominated per square. I identified one color per square and left the other colors that were also present, out. This was the identification and color classification part, where you can see that other important details automatically got lost in the labeling process.
I used 400 squares made out of bio-cotton in my work, because it is the same cotton that is used for swaps to identify viruses like corona, but also to get your DNA for identification of gene defects, if you are the birth father, if you commited a crime, and so on. It gives the impression that it only helps to get a clearer picture of who we are inside and outside. I colored these squares with acrylics in such a way that it matches the colors in the normal picture, but that no square has exactly the same color. Each color is unique on its own, otherwise it can not be a stand alone box. I used plastic to attach the tags, in exactly the same way the textile industry uses this to attach their labels on clothing. This to emphasize that we use labels for humans even though it should only be used for clothes (see the quote above from Martina Navratilova that exactly describes how I feel). I attached the tags on a white cotton sheet to highlight again the fact that we apply clothes labeling on human beings and the material matches with the cotton of the squares. But also because we are born on a white sheet, and considered to be born tabula rasa (blank slate), but in reality we are already labeled when we are in our mother's womb because of religion, culture etc. Plus we die covered with that same white sheet with all our labels others have put on us still attached. As if the labels have swallowed us to death.
"We were all humans until race disconnected us, religion separated us, politics devided us and wealth classified as"
- Scarlet Night -
Keywords: Classification, Identification, Categorization, Labeling, Tagging, Determination, Testing, Color-coding, Stereotypes
Dimensions:
212 cm x 215 cm
Technique and used material
Bio-cotton, acrylics, plastic wire, 100% white cotton sheet